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São Paulo, 2021 - Located on João Moura Street, one of the most important Pinheiros roads, in the west of São Paulo, a new commercial enterprise stands out for reconciling the preservation of the local architectural heritage with a new commercial building.

Designed by KRUCHIN Arquitetura

Designed by Kruchin Arquitetura, Edith Blumenthal Building maintains at the front of a set of houses, preserving the traditional image of the street and the pedestrian’s scale from the maintenance of the facades and balconies. The frontal planes were also preserved voluntarily, without the need of registering it as listed building. At the same time, it serves the scale of the city in an increasingly denser neighborhood, and the needs of a more technological society by having elevators and parking spaces for electric vehicles.

“The project was careful to contextualize itself in the surroundings. Next to the new construction there is a village from the beginning of the century, which is why we seek to maintain features of the old city while still meeting the needs of the contemporary one”, says Samuel Kruchin, architect in charge of the office and responsible for restoration projects such as the Palace of Justice and others that combine historic and new buildings, such as the mixed-use complex Plaza Pamplona.

The generosity and care of the building with its surroundings are also in the accesses and common areas, with a garden at the front and a space for green in the background, and in the brise-soleil designed especially for the project as a kind of lace, associating it symbolically to a Brazilian knowledge. For the building's public there is a large terrace that allows the creation of a solarium, in a very wide living area.

Finally, all the building's plans face open areas, and the prestressed slabs allow for a very wide layout versatility, reinforcing that it is not a confined building.

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