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A New Smart Future by Paolo Cesaretti


Divided in three distinctive areas, Jomoo’s stand at Shanghai KBC 2021 impresses a feeling of renovated energy, symbol of rebirth after the Covid time. This long period marked for all of us a new sense of community, a better connection with local cultural awareness and an increasing belief in technology as the way to make human life better. This feeling is delivered by the stand design and the connected key visual concept: dreaming the future with a smile.


Designed by Paolo Cesaretti

Photographed by Eiichi Kano, Shanghai


According to the Jomoo’s role of innovator in the Asian kitchen and bathroom market, we imagined a human centric lively environment, filled with warm colors and rounded shapes, complemented by wide use of light wood. Traditional Chinese elements and urban tech suggestions mix to create a completely new original image.