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2018 DDS Exhibition Space by TOWOdesign


TOWOdesign created an exhibition space for 2018 Design Dream Show (DDS) in Shanghai. DDS is a cluster exhibition that leads the design trend in the furniture industry, with 23 exhibitors taking part in the event in 2018. Considering the common goal of general exhibition spaces, which is to provoke people's deep thinking about the whole industry through designs, this project focused on fairness of visual display for each participating exhibitor, as well as the coordination between the overall thematic image of the exhibition and individuality of the 23 exhibitors. If the image of the whole exhibition was too strong, it would weaken the characteristics of exhibitors, while on the contrary, if the individuality of each exhibitor's booth was too conspicuous, it would cause visual clutter and fail to convey the theme of the whole exhibition.


Design Company: TOWOdesign

Photos: TOWOdesign

Furniture is the most commonly used tool inour daily life, and its productionand utilization are connected closely with material circulation in natural environment. Accordingly, the exhibition space gave full play to furniture. The design team applied different combinations of furniture to create artificial natural formations such as “cliff”, “forest” and “hill”, hoping to urge people to pay attention to the relationship between furniture industry chain and the environment.