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Design is problem solving executed simply. Design is everywhere and everything... | CADA Design

Interior Designer, Idris from CADA design talks to us this week about his thoughts design. CADA Design is an award winning integrated design practice with an international portfolio with a diverse range of work, from concept creation and corporate identity to interior design, graphic design and brand strategy. Based in London, CADA has a worldwide reputation with completed projects in North and South America, Europe, the Middle East and Asia.


Q: Why did you get into Interior Design?

A: Because being a rock star didn’t work out for me

Q: Where does your inspiration come from?

A: Anywhere I can. I like to randomise all output – 99% gets laughed at but I like to think there are some gems that pop out too.

Q: Can you tell us about a significant accomplishment or project that you regard as notable?

A: Well I worked on a food hall last year that was a new building in the style of London’s Regent St. It was an opportunity to buff up on Palladio (and Nash of course) and get it right. I designed the external elevations and got to act as the authority on all things Classical. Nice.

Q: How do you think an Interior Designer should dress?

A: Always dress how you want to behave. If you want to feel relaxed and casual dress accordingly. If you feel the need to be professional and formal… you know what to do…

Q: If you could design anything, what would it be?

A: Oh I have loads of ideas. Timber and chord chairs that your body can melt into. The perfect pub – I have a good candidate for this in deepest darkest Wales… It’s currently (and distressingly) a tea room but it needs restoring to a proper old mans pub where beer still comes in jugs.

Q: Can you give us a statement about Design

A: Design is problem solving executed simply. Design is everywhere and everything. Design is beautiful, not because it looks good but because it works.

Q: What do you think of the design trends in the future?

A: There’s always a risk of trends becoming too cliché. As a designer I see a lot of this as the design industry moves faster and faster. Material finishes, colour palates, furniture styles all spread through media and the design world in an instant. I hope there will be a move away from this and a search for something that can’t be found spread thick like chocolate over the internet.

Q: Describe yourself in 3 words.

A: I Am Spartacus

Q: Who is your favourite Designer and why?

A: Alvar Aalto is a good one. Modern clean design with a good sense of space and our place in nature. Harmonious and beautiful spaces. There are plenty more favourites of course.

Q: In which country would you like to have your project in?

A: Britain. Most of the work I do is abroad so work in this country is novel.

Q: What element of a design is the most important thing to you?

A: Space.

Q: What is your favourite cocktail?

A: White Russian (because, yes, I do wish I was the Dude. Sorry.Talk about clichés…)

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