The MALU WILZ flagship store in Berlin, opened in June 2016 - an innovative and leading example of how a beauty brand can stand out with smart store design. MALU Wilz was looking for an elaborate concept to showcase its entire range of products and services in a brand new flagship store in Berlin. ARNO worked with MALU WILZ to create a design that not only reinforces the brand’s exclusivity, but also takes customers on an irresistible beauty journey as soon as they step into store.
Designed by ARNO Group
MALU WILZ products are presented on feature displays with focused lighting - encouraging customers to test them. Along the walls of the store, lip, eye and face cosmetics are clearly displayed in separate categories to make browsing easy. Diverse materials, such as wood and metal, were used to segment the different product groups whilst counters with special inserts are in place offering customers the chance to view the entire range of goods. For spontaneous purchases, we created a fast make-up counter near the window and for more in-depth make-up consultations, a separate area on the first floor is available. Finally – there’s the day spa with treatment rooms on the same floor, so customers can enjoy beauty and relaxation through personal care treatments.
