Woodberg: Natural Grooming Supply, a successful online shop for men’s grooming products, opened their first brick-and-mortar shop in the co-owners’ hometown.
Designed by why the friday
Photography by FOOB photographers and designers
The popular Schulstraße is the best place for entering Darmstadt’s retail sector. The connection of online and offline is evident in the shop’s design: the shop’s spatial structure contains large storage shelves that are deliberately used both as design elements and for dispatch. The main element is a central zone that combines all actions performed around the retail experience: customers can sit down and receive counsel, or try Woodberg’s products at the sink. Surrounding this functional zone, several shelves for product presentation emerge from the shop’s rear side where the storage shelves are located.