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As-me ESTELLE Japan by Design & Creative Associates, Vietnam

Jewelry shop As-me ESTELLE decided to open a shop-in-shop in a newly-opening, large commercial establishment in Ho Chi Minh City.

Designed by Design & Creative Associates

Many renowned shops were to be located in this high-profile commercial establishment, attracting attention even before opening. How to attract people’s attention and draw them into the shop was an important challenge for this plan, surrounded by various shops.