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Insanis by ANGATU


Trying to attempt all the longings of two young partners and friends, and print the identity of the brand in the architecture, ANGATU was hired to make the Insignias Clothing first store’s project. The store is located in a bohemian neighbourhood of São Paulo called Vila Madalena.


Designed by ANGATU

Insanis is a streetwear brand, and street and luxury were main guidelines on the construction of the brand concept in architecture. There two ideas were vigorously applied on the design, and can be naturally reproduced and assimilated in all the next Insignias stores.

The store carries internally black color with two types of finishes: matte and bright. The proposal seeks to bring the urban atmosphere from matte applied to the walls, ceiling and steel bars. The luxurious atmosphere from the brightness applied to the floor and provided through the unusual tubular lighting and neon.