top of page

Folli Follie Concept Store by E23 Interior Designers, Central - Hong Kong

In keeping with a desire to build upon and consolidate their global position in the affordable luxury sector, Folli Follie knew it would take more than an evolution of the look of their retail stores. They needed a revolution.

Designed by E23 Interior Designers

Photography by Mr Kirk Kenny

After securing a marquee property in the heart of Hong Kong’s bustling Central district, Folli Follie knew that in order to stand out in this crowded segment, they had to stand for something. Enter E23 Interior Designs.

Rather than simply viewing the retail space as an aesthetically pleasing four walls within which to sell product, E23 sought a brand-first approach that prioritised brand-storytelling, customer journey and user-experience.