The concept of the second asphaltgold-shop finds his new home in a former bank downtown in Darmstadt. The closed bank branch has been removed to the core and rebuild especially for asphaltgold’s new shop
Designed by why the friday
Photography by Stephan Junglas
The new AGC-store shows a huge variety of sneakers, like the first shop located at the Friedensplatz in Darmstadt and additionally a new range of fine clothing. The design concept is based upon a special use of three different levels in the whole store. The idea is, to lift the shop up on the same level just as the shop-windows - the store becomes the shop-window, the ceiling height is perfectly embedded in the shop-concept, the pedestrians, window-shopper and the customers are getting a completely new created shopping-perspective. The furnitures are built within the different levels - they seem to flow through the levels in the store and form different presentation-levels and heights for the products. The contrast between the large-area levels and the filigree furnitures is included in the material the store is build of. The industrial parquet-floor builds the base for the dark powdered steel-furnitures. In addition to that, the store layout works with special brass gaps, showcases which are sunken in the floor and flexible presentation-systems in the shop-windows.