For the creation of its first store, Desinchá counted on Superlimão to solve a challenge: to create an incredible experience that, at the same time as faithfully representing the brand, would still serve as a selling point. The challenge was even greater since the chosen location was a small 16m2 store in the heart of Oscar Freire street, in São Paulo, Brazil.
Designed by Superlimão
Photographed by Maíra Acayaba
With no way to grow sideways, the out of the box solution was to verticalize and confuse the senses. The experience starts on the sidewalk with a kinetic facade, initially discreet, but that little by little reveals itself with subtle movements. Approximately one thousand aluminum sheets inserted into the hollow concrete elements move with the wind, mimicking a tree top, creating infinite possibilities of drawings.