Rio Grande do Sul, 2021 - Studio FAV, an office specialized in design and strategy for retail spaces, signed a project for Frasca Pizzeria, located in the city of Carlos Barbosa, in Rio Grande do Sul - Brazil.
Designed by Studio FAV
Photographed by Juliano Conci
Studio proposed several seating areas to meet different moments and demands of consumers in the pizzeria and had as its main inspiration the classic Italian operas, with comic lyrics, which emphasize food, wine and love.
One of the highlights of the project are the paper rolls, which allow self-service in the assembly of tables and are part of the ambience and experience of the customer, who can leave their mark on the place. The main challenge, on the other hand, was to compose a very large space in terms of size and ceiling height in order to make it welcoming, without the need to use closing resources.
The fundamental solution was with the acoustics. Paper panels and chandeliers were created on suspended wooden sheets, which function as clotheslines with sketches and excerpts from operas. As roll paper is used as a set table, the proposal is that customers fill the lining, customizing the space with drawings, dedications and messages.
Influenced by orchestra conductors, in this project, the pizzaiolo remains prominent in the production area, which as a stage can be seen from all parts of the pizzeria. In addition, very affordable materials and large-scale creations were used that filled the entire environment without involving large costs.
