404 Not Found is a space designed for visual and emotional impact, marked by a unique night experience. Paco Lago Interioriza, assumes this transgressive project with the challenge of completely revolutionize the image of a disco, which in its original state is far from the concept that our team creates.
Designer: Paco Lago Interioriza
The use of elements that generate a game
with the senses and provoke a very specific
target: the Generation Z, are fundamental
aspects since the construction of the brand,
thought from the recognition of the message of
404 and Error/Not Found.
In the heart of Malaga, located in the Plaza
de San Francisco, the space seeks to break from
its entrance with the historic surrounding. The
curtains of cold slats in electric blue, insinuate
what you find inside, and are the perfect omen
with which the personality of this nightclub
begins to show.
404 Not Found is finished developing in its
material essence with a physical space designed by and for social networks where mirrors and
different reflex elements confuse the perception,
generating a sense of amplitude and loss of
borders in a place of reduced dimensions, without
breaking with the acoustic comfort secured with
coatings.
From its concept, with the aesthetic/moral
play of what is supposed to be a night space,
including elements such as murals and videos with social messages; all of them from the bold look at the idea of 404 Not Found, with latent errors in our society that include war, religion and politics.
This breakthrough night atmosphere is also
supported by outstanding graffiti with neon paint
by the Malaga visual artist, Le Petit Kaiser, and
which are the perfect conjugation to complete a
playful experience from all corners.
The error found in 404 Not Found is the
definition of an experience that goes beyond the
design of a nightclub, it is the open door to a space full of provocations for a digitalized society and in search of inimitable experiences.
