Masquespacio presents the latest project it designed for the first Mango Teen store in Barcelona.
Client: Mango Teen
Photographer: Luis Beltran
The project starts with the aim proposed by Mango to develop the space identity for its new Mango Teen shops in collaboration with its internal team. Previously, Mango’s team already had developed a series of pop-ups to test several parameters for its new design. Amongst them, the use of color was highlighted as one of the most relevant from their temporary stores. On the other side in the briefing, it was specified that the store needed to have a high experiential and interactive attraction.
Analyzing Mango Teen’s customers of girls and boys between 11 and 13 years old, the design searched for a connection point with their lifestyle.