São Paulo, 2020 – The luxury footwear brand Alexandre Birman has just opened its new pop-up store at Fazenda Boa Vista, near São Paulo City (Brazil). The project was signed by Liana Tessler Arquitetura office, led by the architect Liana Tessler (who also signs other stores of the brand and the group, including the Alexandre Birman of Miami and the Milan showroom) with the proposal of having a feminine touch.
Designed by Liana Tessler Arquitetura
Photographed by Rafael Renzo
Client: Alexandre Birman
Shades of pink in the painting of the half wall and the millwork, planned in light pink lacquer with a small pearly layer were done to create a light and sophisticated effect.
Project was done to be functional. “Push to open” doors ensured a greater accommodation of the store's stock, whose structure includes the areas of sales, stock and spaces for shoe testing. The tea cart was designed to allow installations and actions with it also on the outside the pop-up. The monochromatic palette was designed to call attention of those who pass by the boulevard. The lighting is indirect, under the showcase furniture, to give the feeling that it is floating, making the store lighter. The light was also incorporated into the shelves to highlight the shoes, the main protagonists of the store.