In today's consumption upgrade, traditional retail has ushered in newer market challenges. For LITEX SURFACE, the key to the brand flagship store lies in: heavy characterization of the field spirit, seeking breakthroughs in tradition, and forming symbiosis with the brand. For JUMGO, it is more about finding an appropriate expression in the sequence. Under the premise of conforming to business logic, re-analyzing the brand and tailoring it may be more in line with the current needs of LITEX SURFACE. This is a fresh start for both parties.
Client: LITEX SURFACE
Designer: JUMGO Creative
Photographer: Chuan He
It's a momentary bloom beyond the ordinary