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FLORA&aiLEY (Dingyuan Road, Shanghai) by JYDP

JYDP Conceives an Impressive Retail Space for FLORA&aiLEY to Explore "the Garden of Eden"

More and more retail spaces are tending to be like "photography studios", providing an intriguing setting that attracts people to visit and take photos. However, it seems to be forgotten that the original intention of retail stores is to present brands and commodities. For retail design, designers need to focus more on enabling the space to empower commodities and creating more valuable spaces for brands.


Client: FLORA&aiLEY

Designer: JYDP

Photographer: Raitt Liu

As designing the retail space for womenswear brand FLORA&aiLEY, JYDP combined practicality with creativity.