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Bobatale in Jakarta, Indonesia by Sarasa Studio

Local boba drink brand @bobatale has a unique branding that sets them apart from other boba drinks in Jakarta. As we become immersed in the branding, we are reminded of the classic tale of Alice in the wonderland falling down into the rabbit hole, and so we make use of the narrow shophouse character and transformed it into an engulfed space, inviting customers into a whimsical alternate space expressed in raw terrazzo and wood finishes, boasting the brand’s philosophy of all natural ingredients with finest handcrafted boba.

Designed by Sarasa Studio