Driven by young consumers, China's pet industry has been booming and thriving in recent years. Especially in the time of pandemic, the emotional value of pets has been increasingly recognized. On the other hand, the Millennial and Gen Z, who are leading today's consumer trends, are more individuality-oriented and leaning into bricks-and-mortar shops which could represent their cultural identity. Both paved a strong demand for pet boutiques.
Client: BIBU Pet Store
Designer: One Fine Day Studio & Partners
Photographer: yuuuunstudio
An ark built in the city for you to wander in a dream