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Benjamin Moore Experience Center, Jinhua by NDB DESIGN STUDIO

American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100㎡ space into a place with attitudes and full of "impromptu" surprises.


Photographed by yuuuunstudio

As approaching the project, NDB DESIGN STUDIO broke the conventional thinking. In common practice, coating is the last step for interior decoration, and it seems that it is only an appendage of the whole decoration process and only function as a backdrop along with walls.