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AVENUE & SON by Various Associates

AVENUE & SON is a skateboard brand co-founded by four professional skaters in Shanghai in 2014. The brand’s concept “from street to avenue” carries the pursuit of freedom and individuality, typical of street culture.


Client: AVENUE & SON

Designer: Various Associates

Photographer: Lulu from A&S

From street to avenue

Guided by skateboarding spirit, AVENUE & SON has become one of the global cultural crazes among youngsters with its street culture-rooted DNA and brand concept. In only a few years, AVENUE & SON has accumulated millions of fans and sponsored more than 20 professional skaters at home and abroad. The brand is dedicated to passing on the spirit of “fearlessness, freedom and perseverance” to the young generation.

In such a context, AVENUE & SON’s first flagship store and street structure park are opened in Taikoo Li Qiantan, Shanghai.

Luxury and streets