After a few complicated months but also full of work, MISSANA launches its new creative direction by the Valencian studio Clap Studio. This new image is presented with the launch of the first outdoor and indoor collection called Bamboo.
Designed by MISSANA
Photographed by Cualiti
Bamboo is a very special collection as it opens the doors of MISSANA to outdoor spaces. It is a collection made up of an armchair and a sofa adapted for both outdoor and indoor spaces, its structure is the the one that gives it its name, emulating the stylized shapes of this plant. “I was inspired by the bamboo forests to create a timeless collection in which both the structure and the upholstery play a main role,” explains Pavel Vetrov, the Ukrainian product designer who signed this piece. To achieve greater resistance and durability, MISSANA used a stainless steel structure for outdoor spaces and iron for indoor spaces with a wooden detail at its armrest.
MISSANA is a company born in Valencia, a land bathed by the sun, connected to the sea and surrounded by nature. An enclave located in the Mediterranean, from which the new creative direction of Clap Studio begins under the title “Mediterranean Frame of Mind”. “We are inspired by the Mediterranean and by the values of MISSANA: color, optimism and well-being to create a dreamlike universe in which to show their pieces.” says Jordi Iranzo, creative director of Clap. More than a place what Clap wants to represent is a feeling, a longing, a magical memory of the Mediterranean, “Each new launch will be set in this digitally created land. To present Bamboo we have created a quarry by the sea where the collection appears bathed in the sun and surrounded by nature ”.
Clap Studio has decided to use new creative routes in which the limits are expanded, in which everything is possible. Through 3D art, the studio has found a world full of possibilities to present the new MISSANA products.
Bamboo is the introduction to everything that is to come in September. A declaration of intent that MISSANA will reaffirm in the upcoming months.