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AND.G Concept Store (Shijiazhuang) by DAS Lab Homogeneity in Diversity & Emotional Symbiosis


‘No man is an island, entire of itself; every man is a piece of the continent, a part of the main.’ — John Donne

Designed by DAS Lab

Photographed by Shao Feng

Substances are “symbolized,” interpreted, and screened by individuals, that reflects their feedback on practices in the world. Everyone is a part of the collective society and connects with the world, holding on his or her views. Conscious behaviors bring about the states of paralleling, opposition, merging and detachment, and immerse individuals into their internalized trajectories of movement.

The whole space is regarded as a medium for brands to gather, we analyzed its essence — inclusiveness, trying to find out commonalities among contradictions. The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system. Through such a system, AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.