AD ARCHITECTURE recently reimagined a boutique for TROUNGREE, situated in Shantou, China, which sells clothing from designer brands.
The interior design was approached based on the concept of "Deriving". "Deriving" indicates evolution and developing something new from the matrix. For a brand, continuous deriving helps to lead it to a future of infinite possibilities.
Designed by AD ARCHITECTURE
Photographed by Ouyang Yun
TRONGYEE is a brand established in 1999, dedicated to selling womenswear of multiple brands. It entrusted AD ARCHITECTURE to reshape a store situated in a bustling commercial block in downtown Shantou. The upgraded store was planned to offer garments exclusively from designer brands, through which TRONGYEE hoped to reactivate its brand identity, and bring new vitality to the city's commercial field.