Claudie Pierlot is pleased to announce the opening of its new store at K11 Musea Hong Kong. Located in the new cultural-retail destination on Victoria Dockside, the 106-square-metre boutique is the fifth standalone store in Hong Kong which further enhance the brand’s presence in the market.
Claudie Pierlot K11 Musea Store
Aligned with its stores around the world, the interior design of the Claudie Pierlot K11 Musea store reinterprets the favourite codes of Parisian architecture while keeping to a relaxed ambience with soft lighting, optic white walls, ivory wooden floor and minimalistic metal racks and sleek white furniture. Customers are greeted the latest digital content presented on a LED panel at the shopfront offering them new style inspiration derived from the brand’s latest collection which are on display throughout the store.
As a key inspiration for the Autumn/Winter 2019 collection Claudie Pierlot brings a new, modern twist to uniform. For its Urban Uniform capsule, the brand showcases the various facets of the Claudie Pierlot Woman. The wardrobe draws on iconic Claudie Pierlot staples such as the trench coat, shirt and collars, with three unusual designs: business wear, British and military.
Claudie Pierlot reworks business wear in two-tone blue and white tweed as well as in a palette of nude shades. The feminine silhouette gets a quirky twist with a colour block windbreaker to tie at the waist of the pastel suit.
The uniform is also inspired by the British college trend. Black patent from head to toe is a hallmark look. The capsule features mix and match pieces, with a checked raincoat and matching hat teamed with a Breton-style roll-neck.
Finally, Claudie Pierlot reworks the uniform taken directly from the military wardrobe, using all the hallmark features and chooses khaki with a layered effect. Rugged shoes and a tone-on-tone banana bag add the finishing touches to the outfit.
Smart, practical and eye-catchingly stylish, the Claudie uniform reflects the woman wearing it: confident and chic. The wardrobe is urban, with edgy accessories to add a quirky touch to feminine and contemporary looks.