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Interactive Shop Experience by Masquespacio

The interior design agency and consultancyMasquespacio, headed by Ana Milena Hernández and Christophe Penasse, has just finished a significant project in Valencia with the debut of the first concept store for RUBIO, the famed publisher of educational workbooks that have been part of Spanish schoolchildren’s studies for the last 60 years.

Designed by Masquespacio

Photography: Luis Beltrán

This singular project has been one in which Masquespacio has skilfully infused the essence of RUBIO into its flagship store, largely thanks to the sensitivity of its Creative Director, Ana Milena Hernández, who quickly connected with the publisher. “For me, the connection that I’ve made with RUBIO and its CEO Enrique Rubio, who has a special affinity toward art, has been fundamental. In fact, I was already attracted to their image and aesthetics, including the brand colour code, long before meeting them. Their design philosophy is very close to ours,” explains Ana Milena.