The project is a traditional Chinese medicine (TCM) clinic situated within Chunxi Road Commercial Circle, which embodies the diversified and lively art of life in Chengdu. Based on modern people's lifestyle, Fan Art & Design well balanced commercial strategy and artistic creation in the interior design, and presented a unique spatial narrative centering on TCM, the treasure of Chinese cultural heritage.
Designed by FAN Art & Design(a sub-brand of IAID)
Photos: CAI ZHANG GUI PHOTOGRAPHY STUDIO
The cultural context of TCM was refined as the thread of the overall design, and the spirit of conforming to the law of nature and practices inherited from ancient times was closely integrated into interiors where people and herbals are the protagonists. The facade is characterized by warm pink finish and large areas of glass, which breaks through the stereotype of traditional cold tone of healthcare spaces and also shortens the distance between the brand and consumers. Stepping into the space, people will be firstly welcomed by an area which provides variety of healthy tea drinks fitting with the youth. It aims to slow down the pace of young urbanites who are struggling for a bright future and remind them to take care their health, just as RONDE's slogan goes, "You are more important than your dreams" .