Turin-based Gelato brand GROM has opened a Flagship store on London’s Piccadilly. JHP have been working with GROM developing a new Flagship concept that fully expresses the brand's variety and provenance all the way back to their own organic farms in the Tuscan countryside. The opening follows new Flagships in Milan and Turin, also designed by JHP.
Designed by JHP
Situated in a sophisticated Edwardian stone building, the large square space hosts an attention-grabbing 360-degree circular gelato counter which is home to an array of delicious flavours, running from classics to seasonally changing favorites of the month.