Nowadays, we use computer and several software to make artwork and design. Can you imagine how designers create their artwork without digital methods? The exhibition in The Hong Kong Polytechnic University - DESIGNING THE SPECTACLE looks into the artistry of the now-faded graphic design practices of the pre-design era. It showed the artworks produced in 1950s and 1990s, which served as a concept designs for client's approval.
Hong Kong’s abundance of signs, advertisements, and commodities has an illuminating history. The post-WWII era especially saw Hong Kong become not only a major export centre in East Asia but also a unique spectacle of consumption. In those decades, also the local graphic design industry adapted to the changing market—an industry that to an important extent defined the territory’s spectacle.
