BEBECÊ is a famous women shoe company in Brazil. Once a year the company launches their winter collection at Zero Degrees fair in one of the best Brazilian site for tourists called Gramado, in the extreme south of Brazil.
Designed by That Design Company
Photos by Marcelo Donadussi
That Design team was hired again to project and build their 156m2 in the main street of the fair, in a way that retailers would feel invited to visit the stand and buy their products for the next season.