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Sim-ply furniture range by Haldane Martin


Designer Haldane Martin has taken an existing chair typology and manufacturing technique and gently evolved it to create the Sim-Ply Collection.

The result is well-considered, balanced chairs that are beautiful, comfortable, well made, economical, ecofriendly, on trend, locally manufactured and available in customer-specific bespoke finish options.


Designed by Haldane Martin

Photos by Micky Hoyle

The Sim-Ply name is derived from the simple curved plywood seats and backs. The chair collection is visually distinctive for its simple rounded forms, cute proportions, friendly finishes and an unusually wide backrest that hugs the sitter. The collection is made up of a dining chair, a lounge chair, a kitchen stool and a bar stool in a variety of upholstered seat and backrest options.

The seats and backs are made from moulded Ash veneered Birch plywood. The undercarriage and legs are made from solid Ash timber. The wood components are sprayed with Acid Catalysed Lacquer in satin matt clear or a curated selection of solid colours. The chair is assembled with a combination of innovative joinery techniques and brass plated hardware. Optional upholstered seat and backrest pads are made from a high density polyurethane upholstery foam covered in a curated selection of leathers, felts, velvets and digitally printed fabric. Interior trade customers are welcome to supply their own fabrics and specify their own bespoke colour spray finishes matched with Dulux colour codes.

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