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AIS The Digital Gallery by Integrated Field

To be able to response to age of digital lifestyle, AIS has decided to expand its service to be not just the Telecommunication, but to serve Digital life by providing lifestyle products as well. Therefore, AIS Flagship Store located in CentralWorld, Bangkok was designed with the idea of how to exhibit each items like an art piece in an art gallery which make this AIS new store “AIS The Digital Gallery”

Designed by Integrated Field

Photos by Ketsiree Wongwan

With a previous long service counter and a large table to display many products together, IF proposed a smaller movable unit called AIU (AIS Intelligent Unit) that is flexible and can be changed around freely to suitably display each Digital Device. Power for each unit is supplied by floor outlets laid in the grid system which make the shop tidy and wireless, as the same with the information li