
DIA – Dittel Architekten is responsible for the design concept as well as the planning and execution of the new Tourist Information Centre in Schwäbisch Hall, Southern Germany. The goal of the concept is to use the space to convey the city’s identity and allow this identity to be experienced through digital and analogue contents. Values such as service-orientation and the emerging cultural richness are incorporated into a modern design language, which goes on to form an exciting symbiosis with the traditional nature of the half-timbered building constructed in the 17th century. The area, which is under heritage protection, was completely renovated as part of the new concept. The Tourist Information Centre opened on 06 December 2017.
Designed by DIA Dittel Architekten

In a competitive tendering process, DIA – Dittel Architekten came out on top with a concept that transforms the Tourist Information Centre into a modern symbol of the culture-rich city. The exceptional look and feel is apparent to tourists and residents even from the outside. The new glass facade in the entrance area represents transparency and gives visitors an exciting look at the reception, products and the digital corporate wall. The 300 m2 space is designed in a service-centric way