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The Designers' Brands Collection Store Under the Golden Cloud by Atelier Tree


Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself.


Design Studio: Atelier Tree

Chief Architect: Casen Chiong

Architects: Casen Chiong, Pengfei Zhu, Xintong Shi Photographer: Shenme Li

Design inspiration derives from an amazing natural phenomenon--crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.