Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands' jewelries and creates a shocking brand vision of POPPEE Collection store itself.
Design Studio: Atelier Tree
Chief Architect: Casen Chiong
Architects: Casen Chiong, Pengfei Zhu, Xintong Shi Photographer: Shenme Li
Design inspiration derives from an amazing natural phenomenon--crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.