NYX professional makeup is a fashionable cosmetics brand that is currently capturing the beauty scene in Europe. ARNO were asked to create in-store displays that clearly communicated the brand idea - ‘Goddess of the night’ – as well as showing the product’s quality and function. Using our DBA process (Design By ARNO), we designed a sleek black cosmetics bar, with selective illumination, that displays an extensive range of the NYX cosmetics. We also created specific beauty trays to allow customers to test out the products for themselves. We made each display highly usable and flexible to allow distributors to remove whole levels via a ‘plug and play’ system. The displays have been delivered throughout Europe.
Design by ARNO Group