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Bloomingdale's by UXUS, Kuwait


Bloomingdale’s opens its second international location in Kuwait, a between Al Tayer Insignia and design firm UXUS. The winning collaboration delivers a next-level luxury experience by weaving together hospitality, retail and service. Opened March 15, 2017, the iconic American department store in Kuwait lives up to Bloomingdale’s promise, ‘like no other store in the world’.


Designed by UXUS

Designed by UXUS in collaboration with Al Tayer Insignia, the Bloomingdale’s experience in 360 MALL enchants Kuwait’s cultured consumer. This upscale arena eclipses a transactional only model by connecting hospitality, retail and service through a cohesive, sophisticated approach. Personalised services, VIP touch points, integrated digital and curated elements come together seamlessly, encouraging exploration and indulgence.

With a holistic view, UXUS and Al Tayer Insignia designed the luxury retail space to integrate with Bloomingdale’s distinct visual identity. Throughout the mall, consumers will enjoy the New York-style elegance behind Bloomingdale’s heritage. The material palette combines flourishes of black and white marble, silk carpet, metal framing, luxurious upholstery and contrasting finishes, conveying luxury, and at key moments, privacy with multiple opaque glass expressions. Design hallmarks such as the checkerboard black-and-white tile are reimagined throughout the space, in addition to the iconic black framing systems.