The new corporate image that VXLAB has made for b10, previously Baños10 was presented this past Cevisama. The company has relied on the design studio based in Castellón to develop its new global image, from branding and graphic environment to product consulting and interior design.
Designed by VXLAB
Photography by VXLAB
The new image of b10 is characterized by being minimalist, aseptic and elegant. With a reduced chromatic range, predominates in its uses the indigo blue contrasting on the white.
A Fictional Factory
Inspired in the work of the Korean sculptor Do Ho Suh, the stand creates the fiction of a factory. B10 is currently one of the few bathroom equipment companies in the region that maintains their production line. To highlight their industrial character was one of the premises for the design and conception of the space.
Through a rod module system lately covered with fabric, the exterior walls sketch in the air the facade of an iconic factory. This system, dyed in the corporate indigo blue, contrasts with clean white of the walls and floors inside. Both the ceiling and the footbridge are continuist with the factory fiction.