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Souva by Brandon Archibald Studio, Seoul - South Korea


Challenge: The task was to develop a logo and brand identity along with interior design. The owner already had a picture of an atmosphere and mood of the future restaurant, so our mission was to understand his idea and to show it through the design. The main rule was to avoid usual and cliche way to show Greek style. The Souva restaurant’s mood had to be expressive and catchy, with a bit rough street spirit.


Designed by Brandon Archibald Studio

Logo

The name had been picked before we started working. The word “Souva” comes from a popular Greek street food dish named “souvlaki” (pieces of grilled meat and vegetables wrapped in pita). We wanted to keep the logo simple and at the same time to transmit a touch of Greek spirit, so the solution was to make a typographic logotype with a slight Greek character in letter “A”. Also we include a symbol of fire, that could be recognized as an olympic one. Since the overall style had to be bright and dynamic, we created a group of alternative logotype symbols.