top of page

Salewa Cortina d'Ampezzo by plajer & franz studio, Italy


Situated in an alpine valley, cortina d’ampezzo is a popular winter sport resort known for its skiing slopes, the beautiful scenery and premium shops mainly for european jet set. In november 2016 mountain sports specialist SALEWA opened a new store on corso italia in the heart of the italian skiing hotspot. following the design concept of munich, plajer & franz studio created a dark interior with high functionality and flexibility for the manufacturer.

Following the design concept of previous stores in munich, linz, cles and longarone, plajer & franz studio created a dark interior with high functionality and flexibility for the manufacturer. the store design based on wall systems made of black steel and black powder-coated steel, combined with dark floor coverings, are the perfect complement to SALEWA's expertise in technical outdoor equipment.