Salewa Cortina d'Ampezzo by plajer & franz studio, Italy
Situated in an alpine valley, cortina d’ampezzo is a popular winter sport resort known for its skiing slopes, the beautiful scenery and premium shops mainly for european jet set. In november 2016 mountain sports specialist SALEWA opened a new store on corso italia in the heart of the italian skiing hotspot. following the design concept of munich, plajer & franz studio created a dark interior with high functionality and flexibility for the manufacturer.
Following the design concept of previous stores in munich, linz, cles and longarone, plajer & franz studio created a dark interior with high functionality and flexibility for the manufacturer. the store design based on wall systems made of black steel and black powder-coated steel, combined with dark floor coverings, are the perfect complement to SALEWA's expertise in technical outdoor equipment.
The use of high quality natural wood on focus surfaces and furniture objects points to the surrounding landscape of the mountains and gives the interior a welcoming and warm finish. as in former shop concepts the design offers a structured and reduced framework for the merchandise world of SALEWA. the colorful functional clothing and equipment make a strong appearance against the dark background and the wooden highlights. since 2007 plajer & franz studio has been developing and implementing retail design concepts for SALEWA with shop openings in a number of european cities.