Piuarch presents “Flowerprint”: The Vertical Floral Embroidery

Milan, 4 – 9 April 2017. As part of the Brera Design Week, Piuarch presents Flowerprint a facade gardening installation.

The façade of the building where Piuarch is located – in the courtyard of Via Palermo 5 – will hold an installation completed in collaboration with the landscape architect Cornelius Gavril, in which a vegetable patch/garden decorates the entire front of the building from ground to roof.

Flowerprint is a gardening facade installation with 2,000 flowers including multicoloured roses, oriental lilies, gerberas, carnations, aromatic plants such as thyme, sage, lavender, rosemary, marjoram, mint…

Flowerprint explores a new way of decorating surfaces through a sort of floral embroidery.

The flowered wall uses the different varieties in their colour and material condition to create a pattern, a sort of actual floral graphism, in three dimensions: olfactory, material and in constant transformation depending on light and humidity conditions.

Roses and flowers are grafted on tubers using an ancient technique where cut flowers were grafted onto potato plants which guaranteed both a structural basis and nutrients to the flower, allowing its roots to grow on the plant basis of the tuber, thus allowing it to live longer.

Constructed as a constellation of flowers, the wall cladding of the Piuarch building is covered by 200 vertical lines, 10 meters high, which cover its 20-metre length with a 10 cm pitch.

The facade is also enhanced by olfactory sensuality, through the perfumes of flowers and plants made available by VerdeVivo to complete the installation as a whole, and thanks to the Adar branded natural outdoor fragrances, specifically designed to create a sensorial contamination in outdoor environments. More specifically, the outdoor perfume LAWN SCAPE has been used, inspired by the aroma of fresh grass on a spring morning, stroked by the wind, a memory of hidden dewy meadows.

The Partners of the Flowerprint project are Verde Vivo and Vivai Mandelli.

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