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Mr Simon secret cocktail bar by Visual Display, Italy

Hidden behind a broom closet of a newly opened restaurant of town, Mr. Simon is a cocktail bar where guests are able to get in by phone reservation only and in possession of an access code, which changes daily.

Designed by Visual Display

Photography by Virginie Foubert Photography, Visual Display

Visual Display, the Italian creative agency specialised in retail design and brand building, conceived the project as the eclectic apartment of Mr Simon, a botanical alchemist, passionate explorer and memorabilia collector, but most of all, expert mixologist.

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