La Farmacia de Helena is a brand created for a young pharmacist. All the design was based on the concept of the periodic chart, a non conventional chemist reference. The owner’s name “Helena” was mixed with the periodic element “He” to create a clean, simple and fresh universe. This composition of words and elements was applied in furniture design, branding and visual merchandising.
Designed by La i Design
The design key was the creation of a new and differentiated space in an urban area with a lot of offer. The public area was duplicated compared to the previous layout, making the product more accessible to customers and improving the shopping experience.
A space for personalized attention connected to the public area was also incorporated, expanding the portfolio of services.