Client: New premium fitness club, which positions itself as a place with the main goal to inspire a person to live a healthy life and follow, balanced lifestyle.
Challenge: The design of logo and corporate identity, as well as interior branding and navigation.
Designed by Brandon Agency
Logo
Palestra (from Greek Παλαίστρα) — is a private gymnastics school in ancient Greece. Generally speaking, this word was used as an institution in which young people tended to learn different kinds of sports. In modern Italy, the word has a common usage, which means “gym”. The core concept contains the idea of inclusion of the Greek letter "λ” (lambda) in logotype and usage of this letter as a logo itself.
Interior branding
We have been developing interior branding aligned with S&T architects agency. As the architects created the overall design, we focused on implementing corporate identity elements in the specific spaces and locations.
Corporate style
Combining Greek roots and modern sports aesthetics can be traced in the style elements.
The rough texture of materials, bright dominant color, dynamic handwritten font, and motivational phrases.
Stationery
In addition to all printed materials (business cards, club cards, price lists, gift certificates, flyers) we also have fully branded the stationery of the club-restaurant.
Ancient modern Greeks
The key figures of corporate identity are taken from classic images of ancient Greek sculptures: Discobolus of Myron, Boxer of the Quirinal and the Aphrodite of Capua. We also added a number of various fitness accessories to the statues, thus linking the aesthetics of ancient classics and contemporary.
