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Hotel Adriatic by Studio 3LHD, Croatia


Adriatic is a unique hotel with art providing an unrepeatable ambient in which fantasy and reality interact through artistic interventions and everyday objects. The existing building situated next to the sea was constructed in 1913 as one of the first hotels in the region and is nowadays the only one situated in the urban structure of the city of Rovinj.


Designed by Studio 3LHD

By a comprehensive reconstruction and a collective effort of creative artists gathered around 3LHDs concept, the hotel was transformed into a luxurious focal point of the city. Traditional, authentic historical appearance was maintained in the exterior, while the new interior is visually lavish, eclectic, modern, classic and elegant, with an abundance of texture, shades and colours. The main characteristic of the interior are site-specific art installations, complemented with smaller works that are placed throughout the space. The entire hotel art collection consists of more than a hundred pieces of museum value which will be enjoyed by curious guests looking for a different experience.

Historical layers of the hotel were interpreted in the design, and the artistic interventions created a contemporary cosmopolitan spirit. A series of interventions opened up the interior and made it more representative. Emphasis was placed on maintaining the existing staircase that leads from the first to the fourth floor. The new staircase from the ground floor to the rooms is set in an eccentric ratio relative to the ground floor plan in order to open the public hotel amenities (caffe, brasserie) towards the town square.

Each area in the hotel was treated individually and emanates a different atmosphere: the brasserie is comfortable, in Mediterranean shades and intertwined with the scenery, black hallways are illuminated by artistic light installations leading to white and airy rooms overlooking urban life of the old town. Dark mirrors on bathroom room walls negate space and make classic rectangular ground-plans "anti-classic".

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